The 'frequency_cap' is the number of times the user will be redirected to AdF.ly advertising in 24 hours. The 'frequency_delay' is the number of minutes between adverts show to the user, it is recommended to keep the default settings. The 'init_delay' is the number of seconds between the advertising being displayed and your website loading. It is recommended to keep this to a few seconds so that user will see your website first and then our advertising. It reduces the chances of the user clicking the BACK button. If you want to use the Website Entry Script with the Banner advertising (less money, but less intrusive) change the following line: